JARRITOS AD
This ad was meant to target athletes, which is kind of funny giving that Jarritos are a sugary drink. However, the iconic Jarritos can be more than a soda when advertised right. It can easily become someone’s victory drink after a hard working game!
Motion Graphics
The idea was to create a video that hyped up the viewer while watching them. Marketing the soda as a celebratory drink rather than a casual soda. Jarritos are typically marketed to be paired with tacos, where as here the goal was to make it appetizing for the adrenaline filled athletes after a victory
The concept
Final Video | click to play